by Jesse Albertson, Lehigh Valley Beer Week President
Lehigh Valley Beer Week is ramping up for the best beer week yet! We’ve been busy bees since last February. The board of directors has restructured.
We’ve added local GABF Gold Medal award winning brewer, Josh Bushey from Two Rivers to the board in an effort to link up the Lehigh Valley Brewers Guild and LVBW. Anna Dale from Spinnerstown Hotel, who has always been a key contributor to the success of Beer Week, has become our Treasurer over the past year. She’s been a vital asset to our restructuring, and brings real organization to this organization.
We also decided to put me back in as LVBW President. As the founder of LVBW, it’s been very difficult the past 3 years to step out of the President role and just remain on the board of directors. As I transitioned from GM of the Brew Works to opening a brand new Bar Louie as GM, I was unable to devote the time needed to be President of LVBW. After 3 years, I have now moved into a Director of Operations role at Bar Louie and really want to help LVBW get back to where we want it to be.
After we got better lined up for the future as an organization, we held a LVBW member meeting. At that meeting we heard the voices of many local breweries and bars loud and clear: We Want LVBW To Be The Best!
We took those words from our participants and hit the ground running! We’ve enlisted the help of local media expert, George Wacker and Lehigh Valley With Love Media to make sure all our amazing events get the coverage they deserve!
As we move towards the next few months before Lehigh Valley Beer Week starts in February, we will be planning the largest awareness campaign ever! Design is in the works for LVBW promotional items such as posters, flyers, glassware, and t-shirts to give out to participating bars.
So, set your calendars, February 16-23. The community celebration of craft beer is back!